Google’s popular email service, Gmail, is celebrating its 20th anniversary by introducing new rules aimed at reducing spam for its nearly two billion users. The measures target bulk senders who send over 5,000 messages in a day and were announced last year in an effort to make email safer for everyone.
Bulk senders are now required to authenticate emails, add unsubscribe options, and meet new spam rate thresholds in order to comply with the new rules. Gmail will begin rejecting noncompliant traffic starting on its birthday, and mass senders may see error codes if they do not meet the specific requirements.
The changes have received positive feedback from the email ecosystem, with many praising Gmail’s efforts to combat spam and improve email security. It is important to note that these new rules only apply to personal Gmail accounts and not those under Google’s Workspaces suite.
Gmail is urging senders to comply with the requirements to ensure a safer and more secure email experience for all users. As one of Google’s most successful ventures, Gmail continues to evolve and adapt to meet the needs of its vast user base. Happy 20th birthday, Gmail!
