Facebook is set to unveil a new, full-screen video player on Wednesday in an effort to enhance the viewing experience for users. The upgraded player will default to a vertical mode and provide improved recommendations for videos of all lengths and formats. This move is expected to have a significant impact on key factors for creators and advertisers, such as watch time, views, and reach.
In addition to showcasing more Reels, the new player will offer controls like full-screen mode for horizontal videos and a slider to skip around in longer videos. By introducing these features, Facebook aims to compete more effectively against popular video platforms like YouTube and TikTok. The improved recommendations will be visible on both the Feed and Video tab, making it easier for users to discover new content.
One of the main reasons behind the decision to prioritize the vertical video format is the shift in video consumption towards mobile devices. The new player will first launch in the U.S. and Canada before being rolled out globally, with the aim of attracting a younger audience. Facebook has seen an increase in engagement from Gen Z users, who have been rediscovering the platform through features like Marketplace and the iconic “Facebook poke”.
The timing of this video player change is also significant, as U.S. lawmakers are currently considering a possible ban on TikTok. This potential ban could lead to increased video consumption on other social platforms, making Facebook’s updated video player a timely and strategic move. With these enhancements, Facebook is looking to solidify its position in the ever-evolving world of online video content.
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