McDonald’s Urges U.S. Franchisees to Offer $5 Meal Deal to Lure Back Price-Conscious Customers
In response to lower-income customers choosing to eat at home due to inflation, McDonald’s Corp. is encouraging U.S. franchisees to offer a budget-friendly $5 meal deal. The proposed combo could include a choice of a McDouble or McChicken sandwich, fries, and a drink.
This isn’t the first time McDonald’s has suggested this offer to U.S. store owners. The global fast-food chain has been seeing a slowdown in sales growth for the fourth consecutive quarter, prompting CEO Chris Kempczinski to stress the importance of providing value to customers across all income demographics.
The news of the $5 meal deal proposal seemed to resonate with investors, as McDonald’s shares saw a 2% increase to $272.80 following the announcement. The company, however, has not yet responded to requests for comment on the initiative.
With more people looking for affordable dining options amid economic challenges, McDonald’s is making efforts to attract price-conscious consumers and drive sales in an increasingly competitive market. Stay tuned for updates on whether this value offering will help McDonald’s regain its momentum in the fast-food industry.
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