Former professional footballer David Beckham has filed a lawsuit against Mark Wahlberg’s fitness company, F45 Training, claiming he was deceived into a deal that cost him $10 million. Beckham’s company, DB Ventures Ltd, alleges that F45 Training lured him in as their Global Ambassador with promises of payment for expanding the brand through his social media reach. However, Beckham never received the agreed-upon payment.
F45 Training, in which Mark Wahlberg holds a 36% stake and serves as the chief brand officer, attempted to have the lawsuit dismissed, labeling it as “fraudulent.” Despite this, the judge has ruled that the case will proceed to court.
The lawsuit sheds light on the complexities of celebrity endorsements and the potential risks involved. Beckham, who is known for his successful ventures in various industries, including fashion and sports ownership, is now facing a legal battle over a deal that failed to deliver on its promises.
As the case moves forward, many are left wondering about the ethics and transparency of celebrity partnerships in the business world. With names like Beckham and Wahlberg involved, this legal dispute serves as a cautionary tale for both celebrities and companies looking to collaborate in the future. Stay tuned for updates as the case unfolds in court.
“Infuriatingly humble tv expert. Friendly student. Travel fanatic. Bacon fan. Unable to type with boxing gloves on.”