Title: Apple Reportedly Developing Low-Cost MacBooks to Boost Sales
In an effort to regain its market share, tech giant Apple is reportedly working on new low-cost MacBook models, according to rumors from Korea. Supply chain sources have suggested that the company has been consistently developing these budget-friendly laptops in two different sizes.
The decline in sales of both iPads and MacBooks has made it more likely for Apple to enter the market with these affordable machines. Ming-Chi Kuo, a renowned Apple analyst, claims that the company is considering launching a low-cost MacBook series next year in order to boost its MacBook sales.
Moreover, a recent report from DigiTimes also mentioned Apple’s plan to introduce a more affordable MacBook series in late 2024. This move aims to compete with the increasingly popular Chromebook models from Google, which have gained significant traction in the education sector.
Apple’s specific focus on the education market comes as no surprise given the rapid growth of Chromebooks and the decline in iPad sales. The tech giant aims to offer cheaper and more compact student-friendly machines, tailoring its products to the needs of students.
The rumored target price point of around $700 aligns with the price range of higher-performance Chromebooks, making Apple’s low-cost MacBooks a potentially attractive option for budget-conscious consumers.
While the Naver blog account that reported this rumor has a mixed track record, it has accurately predicted some details about previous Apple products, such as the iPhone SE and the delayed release of new MacBook Pro models.
If Apple indeed launches these affordable MacBook models, it could mark a significant shift in the company’s strategy, as it aims to cater to a wider audience and solidify its position in the highly competitive laptop market.
As of now, Apple has not officially confirmed these rumors. However, with the increasing demand for budget-friendly laptops and the potential for Apple to regain its market share, many tech enthusiasts eagerly await further updates regarding these low-cost MacBook models.